SEO – Search Engine Optimization
What is SEO?
If you want your content to be seen on the top of search results of any search engines such as google , yahoo, Bing, Yandex, etc. A web search engine is a software that is designed to search for information on the World Wide Web. These Search Engines analyzes your words, matches your search, ranks useful pages,consider content, and returns the best results.The crawling process begins with a list of web addresses from past crawls (A Web crawler, sometimes called a spider, is an Internet bot that systematically browses the World Wide Web, typically for the purpose of Web indexing) and sitemaps provided by website owners. Whereas talking about these sitemaps- (Sitemap is an XML file that lists the URLs for a site). In Google Webmaster you got to submit the sitemap of your website that refreshes periodically.
Types of SEO
- White Hat SEO (legal and legitimate practice slow results)
- Grey Hat SEO (Combo of White and Black Hat SEO)
- Black Hat SEO (Illegal but fast results)
WHITE HAT SEO
1. White Hat SEO- Ethical And Organic
White hat SEO is considered as the ethical-avoiding activities or organizations that do harm to people or the environment. and organic SEO searches that appear without paid tools.
2. In white hat SEO we follow all guidelines of search engines
The majority of search engines have guidelines in place. These guidelines tell website operators how to make it easier for a search engine to find and index their site and how to get it as high up in the search results as possible. These guidelines also provide information about prohibited activities. Prohibited activities will lead to penalties for a website, including permanent exclusion from the search engine’s index.
3. White hat SEO|Slow process |long-lasting growth in rankings.
We should use White hat SEO techniques. White hat SEO is a slow process but it provides long-lasting growth in rankings in search engine page ranking.
GREY HAT SEO
Grey Hat SEO is the Combination of 95% White Hat SEO and 5% Black Hat SEO. An extra bit of black hat SEO can lead to blacklisting of your website so better use the Ratio wisely.
BLACK HAT SEO
Black hat SEO is considered unethical SEO
In Black Hat SEO we do not follow any guidelines.
Black Hat SEO provides Quick, Unpredictable Short lasting growth in rankings.
Use of black Hat SEO can be responsible of blacklisting of your website by search engines.
TECHNIQUES USED IN BLACK HAT SEO:
- Link Spam
- Keyword Stuffing
- Hidden Links
- Hidden Text
Link spam is also known as comment spam, blog spam or wiki spam. The greater number of links to a page greater the ranking in search engines results pages (SERP). Link spam started in, where the spammer would repeatedly paste links to the site they were promoting.
considered web spam or spam indexing, in which a keywords are loaded into a web page’s meta tags, visible content, or backlink anchor text in an attempt to gain an unfair rank advantage in search engines. Keyword stuffing may lead to a website being banned or penalized on major search engines either temporarily or permanently. The repetition of words in meta tags may explain why many search engines no longer use these tags.
Websites using Black hat SEO prepare two sets of content – one for crawlers (spiders) and other for humans. Humans won’t find the best results whereas the site will be provided higher rankings.
Hidden Links and Text
Hiding links in your web content can also manipulate the Ranking of the search engines widely. But the Search engine algorithms are quite effectively designed to detect such changes.